Nova Scotia’s South Shore is Open for Business Year Round

Nova Scotia’s South Shore is Open for Business Year Round

White Point is a proud partner and member of the Board of Directors of the South Shore Tourism Cooperative.

Released by South Shore Tourism Cooperative, Oct 8/19

Armed with a three year winter strategy, a program targeting training and capacity building and plans well underway for the Nova Scotia Lobster Crawl, the South Shore is on a roll.

South Shore Tourism Cooperative is proud to be the area delivery partner of new resources, being made available to tourism-focused businesses, to assist with meeting the demands of visitors who are staying later and returning earlier. The ‘Addressing Seasonality in the Tourism Economy and Impact on Labour Initiative’ supported by the Government of Canada and the Province of Nova Scotia through the Tourism Industry Association of Nova Scotia (TIANS), the Nova Scotia Tourism Human Resource Council (NSTHRC) and tourism partners is designed to enhance the long-term sustainable strength of the tourism economy.

With assistance from this initiative, over 300 employees from across the South Shore will participate in service excellence and skills training. In addition, more than twenty small business operators have received toolkits to improve their human resources practices and 30 weeks of co-investment wage subsidy, supporting labour costs related to operating outside the “traditional” tourism season, has been approved.

This initiative and the South Shore Tourism Cooperative’s 3-year Winter Tourism Strategy are in alignment, says Donna Hatt, SSTC Board President. “Our Strategic Plan builds on the appetite of partners to grow demand for winter season business to enhance year-round sustainable and viable operation, making winter growth a priority. This program strengthens offerings for travelers and supports operators and their teams to grow capacity and employees’ skills.”

Preoccupied with growing tourism in the region, the South Shore Tourism Cooperative reports 2019 to the end of July has grown. Occupancy reports provided by Tourism Nova Scotia indicate the region stretching from Peggy’s Cove to Barrington reflects room nights sold are up by 1% while short term campsites sold have grown by 4%.

Growth is a trend the Cooperative continues to work towards. Plans are well underway for the 3rd Annual Christmas Crawl, a grassroots collaborative effort to attract visitors to stroll and stay on the South Shore to celebrate the season. Running from November through January, it stitches together existing events from more than 80 participating businesses, galleries, museums and retailers. This collaborative effort attracts visitors to sip, savour, shop and stay in the region and viewable at

While Lobster Season on Nova Scotia’s South Shore won’t kick off until the end of November, the tourism industry is already sinking its claws into plans for the region’s popular Nova Scotia Lobster Crawl. In its third year, the festival is the only event of its kind in Canada. Taking place the throughout February, along the South Shore from Barrington to Peggy’s Cove and all ports in between, it has been a key initiative of the South Shore Tourism Cooperative.

Traps have been set for a day long Lobster Crawl Summit October 16th in Barrington, the Lobster Capital of Canada. The itinerary has been crafted to crack open and prepare businesses and organization with everything they need to package and promote their events and experiences during the February 2020 Nova Scotia Lobster Crawl festival.

Tourism industry operators and business groups interested in promoting cross training and skills development and increased community economic growth, including participation in the Christmas Crawl and Nova Scotia Lobster Crawl, are invited to contact South Shore Tourism Cooperative Coordinator Stephanie Miller Vincent at [email protected]

Media Contact
Stephanie Miller Vincent
South Shore Tourism Coordinator
[email protected]
phone 902 350 2959
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South Shore Tourism Co-operative Limited is an innovative approach to help position Nova Scotia’s South Shore as a year-round destination for the traveler. We believe in the power of collaboration and building on our collective strengths, investments and resources to market our region to the world!