The South Shore has what is on everyone’s Christmas List…LOBSTER!
We here at White Point are thrilled with the work of the South Shore Tourism Cooperative, proud to be actively involved in the Board of Directors, champions and partners with businesses and organizations along our South Shore, across nova Scotia and Canada! Come visit the South Shore, during LOBSTER Season!
FOR IMMEDIATE RELEASE – October 19, 2018
Tourism operators on the South Shore are thrilled that the cooler weather has arrived. It means winter is coming, the season they are renaming ‘Lobster Season’. Mouths are watering and excitement is building in the region and throughout the province in anticipation.
The South Shore Tourism Co-operative is focused and committed to celebrating growing demand for experiences in the region outside of the traditional ‘peak season’ months of July – September. Appetites are growing for the menu of events being created and hosted November – May.
The Co-operative Plans are well underway in the region to host the second annual Christmas themed festival, the South Shore Christmas Crawl and they’re turning up the heat for February’s South Shore Lobster Crawl. Both festivals have proven their ability to attract visitors, enticing them to shop, stay and stroll along the South Shore from Barrington, the Lobster Capital of Canada to New Ross as home to the famous Balsam Fir Christmas Trees.
Joanne Cooper, General Manager at Best Western Plus Bridgewater is on the board of the South Shore Tourism Cooperative and Chair of the winter festival committee. Cooper says the Christmas Crawl is building momentum and cautions folks not to be overwhelmed by the incredible number of events and experiences being offered this year. “We are thrilled with the events being registered and listed on the official website, ChristmasCrawl.ca and there’s room for more.”
Recently the South Shore Tourism Co-operative with special guests, Tourism Nova Scotia held its semi-annual meeting at Best Western Plus Bridgewater. Tourism Nova Scotia commended the Cooperative’s innovative approach to give visitors what they want, LOBSTER and unique experiences. It was noted that extending the tourism season beyond July – September is key to growing tourism revenues in the province.
Insights from the 2017 Visitor Exit Survey and results from the SSTC’s September 2018 member survey were positive, with 45% of pleasure visitors coming to Nova Scotia visiting the South Shore and 80% of operators surveyed indicating they anticipate Fall of 2018 to be on par or better than the 2017, which saw growth.
The Christmas Crawl paves the way as a warm-up for the region as it gets ready to crawl aboard the South Shore Lobster Crawl in February. Think lobster Rolls, Lobster Dinners, Lobster tastings, Lobster Fishing, Sea Shanties and more. Tourism Nova Scotia confirmed visitors to the South Shore want lobster, more so than the average visitor to Nova Scotia. While only 35% of visitors to Nova Scotia said they ate lobster while they were here, 59% of guests on the South Shore indulged. The Lobster Crawl marries more of what they want, when the South Shore invited them to have it, in their November – May Lobster Fishing Season.
The South Shore Lobster Crawl takes place Feb 1-19, 2019. Updates to LobsterCrawl.ca are ongoing with events being welcomed by the South Shore Tourism Cooperative.
For all the latest festivals, events and attractions along the South Shore visit www.novascotia.com
Stephanie Swain, Marketing Coordinator
South Shore Tourism Cooperative 2018/2019 Board of Directors include:
Donna Hatt, Chair, White Point Beach Marketing & Product Development Manager
Angela Steeves,Treasurer, and General Manager at Oak Island Resort and Conference Centre
Joanne Cooper, Secretary, and General Manager at Best Western Plus Bridgewater Hotel and Conference Centre
Stephen Workman, Business Development Manager, Ross Farms
Richard Lane, Economic Development Officer, Region of Queens Municipality
Suzy Atwood, Tourism and Community Development Officer, Municipality of the District of Barrington
Chasidy Veinotte, Tourism & Marketing Coordinator, Municipality of the District of Lunenburg
Stephanie Beaumont, Tourism & Community Development, Municipality of Chester
Val Kean, Community Development Coordinator, Municipality of the District of Shelburne
Stephanie Swain, Marketing Coordinator